With more than 15 years of experience, I develop and enrich brand experiences through thoughtful problem-solving, delivered across print, digital, and environmental channels.
American Made Brand Management—visual identity system development. Deliverables: logo, powerpoint, stationery, website, event materials
NREL Visitor Experience—designed to showcase innovation, sustainability, and impact. Deliverables: wayfinding and arrival signage, entry and environmental graphics, interpretive signage, infographics and timelines, and lab immersion materials.
HydroGEN Consortium Branding—full brand system: logo, PowerPoint templates, website, and event materials.
FritzFest Branding—full brand system: logo, signage, apparel, product.
LifeDream Coaching—brand system: logo, web,.
Powering the Blue Economy Digital Brochure—print and interactive brochure design
Solar District Cup Branding—visual identity system: logo design, PowerPoint templates, stationery, website page, and event materials.
Hydrowires Branding—brand identity system: logo, PowerPoint templates, factsheets, illustration, and outreach materials.
Wind Facilities Brochure—creative direction and production for industry brochure.
Generate Upcycle Impact Report—creative direction and production for industry brochure.
Presentation samples—collegiate competition to recruit participants via webinar
Presentation samples—G2B presentation to recruit prize connectors
DOE Hydropower Vision Report—design and production: data visualization, infographics, maps, technical illustration.
U.S. Department of Energy Energy Earthshot Report—comprehensive visual identity and report design: printed report layout and custom infographics.
Presentation samples—IT security firm deck for academia
Dan Arvizu Farewell Book—creative direction and design production: booklet, posters, and event collateral.
Roll to Roll Consortium Branding—end-to-end visual identity: logo design, environmental design.
National Renewable Energy Laboratory Signage—event environmental branding: wall-mounted displays and exhibition signage.
American-Made factsheet—concise, visually organized factsheet designed to explain the American-Made program and its role in accelerating clean energy innovation. The piece translates program goals, participation pathways, and key benefits into a clear communication tool for innovators, partners, researchers, and stakeholders.
Generate Upcycle—visually structured factsheets that translate Generate Upcycle’s food waste, anaerobic digestion, and renewable natural gas work into accessible sales and stakeholder communication tools.
NREL factsheet—concise, visually organized factsheets that translate complex energy research and technical programs into clear communication tools for stakeholders, partners, policymakers, and public audiences.
PermitReady—brand identity system: logo, positioning, UI design, and outreach materials.
Data visualization and infographics for reports and proposals
Illustration sample—technical illustration for reports and proposals
Technical illustration for reports and proposals
American Made Social Cards—branded title cards, prize announcements, infographics.
Illustration samples—isometric 2D style, technical illustration for reports and proposals
Illustration sample—isometric 2D style, technical illustration for reports and proposals
U.S. Department of Energy Water Infographic Social Cards—infographic design and report visuals for social sharing.
Technical illustration for reports and proposals
Illustration samples—isometric 2D style, technical illustration for reports and proposals
Illustration sample—isometric 2D style, technical illustration for reports and proposals
Illustration sample—isometric 2D style, technical illustration for reports and proposals
Technical illustration for reports and proposals
Technical illustration for reports and proposals
Generate Upcycle Social Video—storyboarding, video editing, motion graphics, production. See video
Solar Prize Video—storyboarding, video editing, motion graphics, production. See video
Water Prize Video—storyboarding, video editing, motion graphics, production. See video
"John has a highly collaborative approach to branding that includes ensuring the client is integrated throughout the process…patient and is always willing to refine designs to ensure the client is fully satisfied with the final product."
–Meghan Hughes, Generate Upcycle
