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My work is rooted in a design thinking approach—listening deeply, distilling what matters most, and translating strategy into visuals that connect with people.

WORK SAMPLES

Solar District Cup Branding—visual identity system development. Deliverables: logo, powerpoint, stationery, website, event materials

U.S. Department of Energy Energy Earthshot Report—visual identity system development. Deliverables: printed report and infographics

National Renewable Energy Laboratory Signage—laboratory event design and signage. Deliverables: wall mounted displays

HydroGEN Consortium Branding—visual identity system development. Deliverables: logo, powerpoint, stationery, website, event materials

Dan Arvizu Farewell Book—creative direction, design and production Deliverables: booklet, posters, event materials

Roll to Roll Consortium Branding—visual identity system development. Deliverables: logo, powerpoint, stationery, website, event materials

Hydrowires Branding—visual identity system development. Deliverables: logo, powerpoint, stationery, website, event materials

Solar District Cup Powerpoint—side content strategy and visual design

InterCall Digital Campaign—side content strategy and visual design

Fritzfest Branding—visual identity system development. Deliverables: logo, signage, merchandise

U.S. Department of Energy Water Infographic Social Cards—visual identity system development. Deliverables: printed report and infographics

InterCall Lead Generation Digital Campagin—creative and digital execution. Deliverables: HTML email, social cards and landing page.

Powering the Blue Economy Digital Brochure—print and interactive versions

Wind Facilities Brochure—creative direction, design and production

LifeDream Coaching Branding—visual identity system development. Deliverables: logo, powerpoint, stationery, website, event materials

DOE Hydropower Vision Report—visual identity system development. Deliverables: logo, powerpoint, stationery, website, event materials

American Made Social Cards —visual identity system development.

Illustration samples—isometric 2D style, technical illustration for reports and proposals

WHY DO I NEED A DESIGNER WHEN I CAN USE AI?

  • Even though AI can generate designs, you still need a human designer because AI doesn’t understand your users, your brand, or your goals the way a human does.
  • AI is a tool—it can create options, but it can’t:Interpret your audience’s emotions and needs or make strategic decisions that align design with business objectives.
  • Insure quality, cohesion, and originality instead of random outputs.
  • Consider ethics, accessibility, and inclusivity.Integrate designs into real-world contexts and systems effectively.
  • Bottom line: AI speeds things up, but a designer is the guide, curator, and strategist who turns AI outputs into designs that actually work for your business and your audience.
"Companies that integrate human-centered design with AI see a 32% higher revenue growth and 56% greater customer satisfaction compared to those that don’t.”
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‍— Deloitte, 2023 Human-Centered AI Report

"John is a very versatile designer that can adapt to any style. He's able to ramp up quickly, develop creative concepts and implement design systems across print and any digital medium."
–Kevin Horn, Twentystar