WORKING TOGETHER >

  • Your teams need to transform complex ideas into clear, compelling stories that drive decisions and inspire action.
  • I act as your embedded designer delivering priority creative support, predictable output, and measurable impact
  • You get the impact of a senior designer without paying for full-time salary, benefits, or unused hours.
WHAT IS AN EMBEDDED DESIGNER?

WHY WORK WITH ME?

  • Compelling visuals — infographics, decks, and campaigns that stand out
  • AI integrated workflow—balancing efficiency and effectiveness
  • Brand curation and oversight — ensure consistency of all touch points, integrate and evolve to meet business needs
  • Predictability — clear scope, fixed pricing, and reliable turnaround
  • 25 years of in-house + agency experience (corporate, startup, government)
  • Deep empathy for client culture, processes, and needs
  • Business acumen and understanding of ROI
  • Technical-minded to quickly capture complicated concepts
  • Visual storytelling to make messaging relatable to audiences contextually, emotionally and visually
  • Vast toolkit and decades of idea generation–I know what works
  • Faster approvals — reduce revision cycles and speed executive buy-in

TECHNOLOGY 
EXPERTISE

  • Adobe Creative Cloud
  • Figma & Figma Slides
  • Wordpress & PHP
  • Website builders: Webflow, Squarespace and Framer
  • Canva Magic Studio & Adobe Express
  • HTML, CSS and Javascript
  • Generative AI Image and video editing tools
  • Powerpoint & Word
  • LLM prompting: Chat GPT, Claude, Gemini

WORKING STYLE

  • Partners closely with teams when deadlines are tight, resources are stretched, or ideas are hard to communicate.
  • Anticipates needs, simplify complexity, and ensure every voice is heard.
  • Delivers work that is cohesive, engaging, and aligned with your strategy.
  • Builds trust, inspire audiences, and drive momentum.

STRATEGIC AND 
CREATIVE SKILLS

ROLES & ACTIONS

STRATEGIZE
  • Shape ideas with human-centered design and visualization
  • Use organizational insight to guide clear solutions
  • Build and sustain effective brand systems
IMPLEMENT
  • Deliver quick design support and production updates
  • Keep projects on track and priorities clear
  • Handle urgent needs with calm efficiency
COORDINATE
  • Manage timelines and team flow
  • Connect people and resources
  • Ensure creative quality from start to finish

WHY DO I NEED A DESIGNER WHEN I CAN USE AI?

  • Even though AI can generate designs, you still need a human designer because AI doesn’t understand your users, your brand, or your goals the way a human does.
  • AI is a tool—it can create options, but it can’t:Interpret your audience’s emotions and needs or make strategic decisions that align design with business objectives.
  • Insure quality, cohesion, and originality instead of random outputs.
  • Consider ethics, accessibility, and inclusivity.Integrate designs into real-world contexts and systems effectively.
  • Bottom line: AI speeds things up, but a designer is the guide, curator, and strategist who turns AI outputs into designs that actually work for your business and your audience.
"Companies that integrate human-centered design with AI see a 32% higher revenue growth and 56% greater customer satisfaction compared to those that don’t.”
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‍— Deloitte, 2023 Human-Centered AI Report

"Working with John is a true collaboration—his creativity, insight, and dedication make every project feel inspired and deeply connected. Our work together pushes boundaries and brings ideas to life in ways I couldn’t achieve alone."
–Spring Hericks, NREL