I grew up in Boulder, exploring the foothills with a curiosity for nature, science, and how things work — and an old paper map close at hand more often than not. That early sense of wonder and observation still shapes how I approach design today: finding patterns, making connections, and turning complex ideas into clear visual communication.
For more than twenty years, I've helped businesses, research organizations, and government agencies communicate through brand, visual, digital, and information design. My work spans identity systems, websites and UI, illustration, infographics, publications, and other forms of visual storytelling — often helping organizations make technical or complicated information easier to understand.
What matters most to me now isn't just the work — it's the people behind it. I'm still a map lover at heart, always looking for the connections between places, ideas, and people. I value thoughtful collaboration, strong relationships, and the shared process of turning an idea into something bigger than any one person could create alone.
Note on AI—I use AI to move faster through ideation, exploration, rapid prototyping, and production — but not as a substitute for judgment or polish.
"Working with John is a true collaboration—his creativity, insight, and dedication make every project feel inspired and deeply connected. Our work together pushes boundaries and brings ideas to life in ways I couldn’t achieve alone."
–Spring Hericks, NREL